The presentation highlighted how enterprise organizations can utilize mobile platforms for:

• An engages sales force
• A connected customer service organization
• A real-time supply chain and vendor network
• Improved reporting and real-time metrics of business performance and metrics
• Building a 24/7 engaged customer base

As well, the group discussed issues facing implementing mobile platforms in large-scale organizations and the security risks and steps needed to implement successfully.

During the 30 minutes presentation, James asked attendees to consider how the company’s (business) goals are being furthered by social efforts. He proposed that any work that isn’t focused on the company’s core business mission, though good, might not be worth doing.

James Burnes addressed the Public Relations Society of America’s Hoosier chapter on  August 10, 2011. The event, held at the Sheraton’s scenic Panorama room, had nearly 100 attendees from both the private and public sector.

MobileX is a one day conference for entrepreneurs, investors, developers, industry professionals, and mobile enthusiasts that identifies opportunities, explores solutions, and provides technical education in the mobile & related industries.

The keynote presented to the audience of business executive how digital strategy is a core component of businesses who are succeeding in the Interconnected Age and want to be competitive in an always on, always connected economy.

he Indiana Office of Tourism Development (IOTD) is hosting the 2010 New Media Workshop on Wednesday, November 17 at the Indiana State Museum in downtown Indianapolis. The workshop will provide insight on how tourism entities can best utilize new media outlets and ever-changing technology to more effectively communicate with consumers.

A mix of speakers and panelists will present—all providing expert, real-world advice and best-practice examples. Participants will meet the IOTD bloggers, learn about mobile technology and get tips on Foursquare and other social media platforms. Speakers will include the Indiana Insider bloggers, Troy Burk (Right on Interactive), James Burnes (Mobiltopia), Andy Klotz (Indiana State Fair), Meg Liffick (Indianapolis Museum of Art), and Scott Wise (Scotty’s Brewhouse).

Questions about the 2010 New Media Workshop can be directed to Brian Blackford at bblackford@VisitIndiana.com.

Mobile phones are quickly becoming consumers primary device to stay connected with the world around them. In this anywhere, anytime world of connectivity, how are consumer behavior shifting and forcing companies to change the way they connect and engage their customers?

This strategic seminar will answer three key questions:
1. Does my company need a custom app or a mobile-optimized web site?
2. What are current behavior trends impacted by the mobile web?
3. How does a business incorporate the expanding opportunities into their business strategy?

From mobile web sites to custom applications, understanding the trends and opportunities in the mobile internet will help you incorporate mobile platforms into your business strategy. The event is at 7:30 a.m. – the location is TBD.

This event is available to NAMIC members only.

James Burnes, founder and CEO of Mobiltopia, will lead the discussion on how mobile’s ever-growing influence is creating a paradigm shift for businesses approach to engage customers. The program will highlight how smartphones, and now tablet devices, combined with expanding broadband connectivity will create and destroy many traditional brick and mortar business models.

Building relationships with clients in this 24/7 economy is challenging. By building a culture where digital tools and social media are part of the salesperson’s toolkit, companies struggling to keep ahead can create a fully engaged workforce and grow their client base.

During this seminar, James Burnes shared real-world stories of companies who are using social media effectively and the skills sets and work required to do so in the future.