Digital Strategy: Integrating Social Into Your Company

Beyond the individual tools, how will your organization integrate the tools into the company – and why must these communication tools extend beyond the PR/Communications or marketing role within your firm?  James Burnes presented a call to integrate the tools across the organization – and build a stronger unified message to your social media audiences.

During the 30 minutes presentation, James asked attendees to consider how the company’s (business) goals are being furthered by social efforts. He proposed that any work that isn’t focused on the company’s core business mission, though good, might not be worth doing.

James Burnes addressed the Public Relations Society of America’s Hoosier chapter on  August 10, 2011. The event, held at the Sheraton’s scenic Panorama room, had nearly 100 attendees from both the private and public sector.