Embracing A Social Media B2B Strategy In Commercial Real Estate

October 26, 2009 – The commercial real estate market is about to hit the same bubble the residential real estate market went through a few years ago. No, not related to mortgages, but to disintermediation of the data.

This loss of ‘control’ by commercial real estate brokers to have control of property information will further pressure them to find ways to show value to their customers. James Burnes presented to regional Michiana commercial real estate firm F.M. Stone about the effectiveness of using social media to spur deeper, more proactive business relationships to generate new business and thwart out-of-market competitors trying to steal market share.